Crumpler – redesign of the proven online shop

Crumpler, founded in Australia, manufactures and sells bags for urban dwellers. The European team based in Berlin pursued the goal of doubling online sales via the e-shop. To achieve this, an intelligent and high-performance e-commerce solution was implemented. The intelligent consolidation of data and its storage formed the basis for efficient operations. Thus, even with more than 22,000 visits on the first day, all transactions could be processed efficiently. Challenges included, among other things, integrating franchise partners in various countries, connecting logistics partners for track & trace, an easy-to-understand voucher system, and payment processing including returns management. The solution’s features include stock level and availability displays, product data maintenance with extended product attributes, images and videos, multilingual support, intelligent cross-selling, viral marketing tools, and customer reviews.

The online shop for Crumpler implemented by syreta in 2010 subsequently underwent a complete redesign. The visual appearance was comprehensively revised, while the proven functionalities of the existing system were retained. The redesign thus focused on combining a new design with an e-commerce platform that had already been used successfully.