Energy supplier Kreuzmayr gets new website delivered

A brand-new website with a focus on customer service

Not only many years of experience, but also the broad product range—spanning from heating oil, diesel, gasoline, and solid fuels all the way to AdBlue and alkylate fuel—has made the family business Kreuzmayr a fixture in Austria’s energy landscape. In addition, the Kreuzmayr Group, operating under the slogan “Energy with sympathy,” has established another pillar with the pink filling stations. Since the first opening in 2006 in Wilhering, Upper Austria, 18 additional locations in Upper and Lower Austria have been added. For the innovative filling-station brand pink, we were already able to conceptualize and implement the website with our expertise. That’s why we were especially pleased to also be able to plan and program an appealing website for the Kreuzmayr Group.

Information and ordering with one click

In addition to standard features such as simple menu navigation and responsive design, the Kreuzmayr Group’s focus from the very beginning of the project was on customer friendliness. The energy supplier not only offers its customers a heat subscription, but also had the smart minds at syreta work on a very special form. After entering just a few details—such as the desired product type, quantity, and address—interested customers receive the current daily price for their energy product live via the form. A tailored price quote can’t be faster than that. In addition, the specially designed form also offers the option of ordering the desired fuel directly via the website.

What the live price form has to accomplish technically is demanding: up-to-date daily energy prices, which differ by product type, quantity, and delivery location, must be calculated and displayed in real time. For the customer, it feels simple—a few entries, an immediate concrete price. In the background, there is a cleanly set up logic that pulls data from the system and prepares it.

This is customer service that has a direct impact in the purchasing process: no waiting for a quote by email, no call back—but immediate, reliable information. For a company that operates under the slogan “Energy with sympathy", that fits perfectly.

With innovative services such as the order form, Kreuzmayr significantly supports its customers in the last mile of the purchasing process and stands out through excellent customer service. We find that extremely likeable.