Holzmann Machinery – B2B Omnichannel Platform with SAP

Holzmann Maschinen is an Austrian provider of machinery and tools for woodworking and metalworking. To meet the growing demands in B2B commerce, a modern omnichannel platform was developed together with syreta, efficiently connecting the webshop, ERP system, and product data management.

The challenge

The goal of the project was to create a future-proof e-commerce solution that simplifies business processes, improves data quality, and at the same time provides an optimal purchasing experience for business customers. To achieve this, various systems and data sources had to be seamlessly linked.

syreta’s solution

Together with Holzmann Maschinen, a powerful B2B omnichannel platform with extensive features was created:

• Integration of webshop, ERP system, and product information management
• SAP integration for end-to-end business processes
• Intelligent search function for fast product selection
• Product comparison to support purchasing decisions
• Live chat for direct customer communication
• Automated processes to increase efficiency
• Optimized data quality across all systems

The result

With the new platform, business customers benefit from a modern and efficient purchasing experience. At the same time, internal processes are automated, data is managed centrally, and the foundation for further digital growth is created. The solution connects sales, product data, and business processes into a powerful omnichannel platform.

Future-proof digitalization in B2B commerce

The project shows how complex B2B requirements can be successfully implemented through the intelligent interconnection of e-commerce, ERP, and product data management. Together with syreta, a digital solution was created that increases efficiency, improves customer satisfaction, and is scalable in the long term.

Services: B2B e-commerce, omnichannel commerce, SAP integration, product information management (PIM), ERP integration, intelligent search, product comparison, live chat, process automation.

What sets the Holzmann platform apart from many B2B webshops is the depth of integration. SAP integration, PIM, intelligent search, product comparison, and live chat are not isolated features, but parts of a well-thought-out overall system that covers the entire purchasing process of a business customer – from initial product research to ordering. Especially in mechanical engineering, where customers are technically savvy and have precise requirements, an accurate search function and a direct comparison between models make the difference between bounce and conversion. The platform is therefore not just a digital catalog, but a fully fledged sales channel.