Marketing Club Linz – Online platform for networkers in Upper Austria

syreta implemented the new website – with extras!

The Marketing Club Linz is a knowledge hub and independent networking platform for top managers and marketing professionals throughout Upper Austria. It supports creative dialogue on all issues of market-oriented corporate management. The regular events, e.g. the well-known and sold-out-every-year Marketing Forum at the Design Center, promote exchange between members, speakers, and academia.

syreta was commissioned to design and technically implement the new website.

The following elements were implemented:

• Registration area for the newsletter
• Registration area for events (club evenings, Marketing Forum, etc.)
• Login area for members of the Marketing Club: here, personal contact details (profile picture, address, etc.) can be maintained; the member list available to everyone is therefore always up to date.
• Previews and reviews with photos: dates, club evenings, fireside chats, events, etc.
• Responsive design

What sets the Marketing Club platform apart from a simple association website is the login area. Members maintain their contact details themselves, which means the member list is always current – without anyone having to call the office or send emails. This saves internal time and gives members control over how they present themselves.

Event registrations, newsletters, reviews with photos – the website is therefore not a static showcase, but a living tool for a community that meets and exchanges regularly. The fact that syreta itself is involved as a sponsor at the Marketing Forum makes this collaboration a bit more personal.