PUMA FAR EAST – international retail platform for Puma

Having already successfully implemented numerous international projects for Puma, PUMA FAR EAST is now also relying on the solutions from syreta. The Retail Management System from syreta will support Puma in expanding shop-in-shop areas in Asia. The web software is used as a central management tool for store data and provides valuable data to the Puma data center in Hong Kong. CEOs Palnik and Immitzer accompanied the rollout of the system on-site in Shanghai and Hong Kong.