Stein & Co: Pinpoint dealer app optimizes the sales process

For the natural stone logistics company Stein & Co, syreta, together with the agency SERY*, developed a sales app that connects the customer directly with the product and creates clear added value in the sales conversation. An example of digital communication that has a direct impact on the customer, conveys added value, and specifically accelerates the sales process.

The app was primarily aligned with the needs of retailers. “Whether in your own showroom or on-site with the customer – the entire product range including product details is displayed, application examples make the product real and tangible, quoting is more efficient and more precise,” says Franz Edtberger, Head of Marketing at Stein & Co.

“Our goal was to give salespeople a tool that enables them to work profitably and with optimized processes every day,” explains project manager Nina Simmer, BA of SERY*. The app includes item descriptions, current availability, sizes, prices, inquiry and wish lists, as well as an additional area exclusively for retailers. “From the first consultation to the order, the app supports the entire sales process,” says Simmer.

The technical implementation of the omni-channel solution includes a web app with online catalogs, an ERP and image database interface, wish lists for customers and retailers, availability indicators, as well as application examples with intelligent product linking. As part of the website relaunch, the app was also fully integrated there – meaning all functions are available on an additional channel.

What the Stein & Co project shows is a principle that is often underestimated in B2B sales: the salesperson is the crucial link between product and customer – and a good digital tool makes them better, not redundant. The app gives the field sales team everything they need in customer meetings: up-to-date product data, availability, application examples, and the ability to capture an inquiry or order directly. This speeds up the process, reduces errors, and turns every conversation into a complete transaction – from consultation to ordering, without a media break.