Zipper Maschinen – digital sales for the machine manufacturer

Let’s get to work – under this motto, Zipper, the Austrian manufacturer of construction machinery, garden equipment, and woodworking machines, presents its revised online presence for B2B customers. On zipper-maschinen.at, new digital services are now available that significantly simplify purchasing and communication.

The expanded features include an intelligent product search, a practical product comparison, and an integrated live chat through which dealers and partners can get in touch directly with the Zipper team. These innovations ensure a more efficient user experience and make access to the extensive range of products easier.

For even faster and more secure payment processing, the shop has also been connected directly to the company’s internal SAP system. This means all transactions are carried out entirely online – another step toward modern, digitally networked business processes. With these innovations, Zipper strengthens its position as a service-oriented partner in the specialist trade and sends a clear signal for progress and customer proximity.

What distinguishes the Zipper B2B shop from many machinery manufacturer websites is the SAP connection for payment processing. For dealers who place orders regularly, a clean digital process – ordering, payment, posting – is crucial: no manual follow-up, no media discontinuities, no duplicate data maintenance.

Intelligent product search, product comparison, and live chat also make the shop an active sales tool. Zipper thus positions itself not only as a manufacturer, but as a digital partner for the specialist trade – the right step for a company that wants to consistently expand its B2B business.