Online or offline? Both!

Retail has changed. Companies today must seamlessly connect digital and brick-and-mortar sales channels, processes, and systems.

Since 2008, syreta has supported companies with digitalization, data integration, process automation, and the development of customized solutions. In doing so, we look at the entire value chain – from the store to the online shop and on to marketing and business processes.

Alexander Palnik & Christian Immitzer, Managing Directors

Syreta founders Christian Immitzer and Alexander Palnik

syreta - Facts

  • Founded in 2008 by Christian Immitzer and Alexander Palnik
  • Over 300 completed projects
  • More than 20 employees
  • National & international clients
  • Focus on Trade, Retail & E-Commerce
  • Specialized in digitization & process optimization
  • Experience in B2B and B2C projects
  • Long-term customer partnerships

Our focal points

E-Commerce

Digital sales solutions, omnichannel concepts, and the integration of shop, ERP, and product data systems for sustainable growth.

Retail Technology

Digital technologies for brick-and-mortar retail - from intelligent sales floors to digital processes and the interconnection of locations and systems.

Retail Management

Solutions for branch networks, retail space management, rollouts, store construction projects, and store lifecycle management.

Digital Marketing

SEO, GEO, performance marketing, marketing automation, and data-driven strategies for greater visibility, qualified leads, and measurable results.

Di­gi­ta­li­za­tion along the entire value chain

Digitalization does not end with an online shop or a website. Successful companies connect processes, systems, and data across all areas of the business.

syreta supports companies in developing digital solutions along the entire value chain – from strategy and technical implementation to long-term optimization and further development.

Through the intelligent connection of data, interfaces, and business processes, solutions emerge that not only work more efficiently, but also remain scalable in the long term.

Why companies work with syreta

Industry expertise
We understand the requirements of retail, e-commerce, branch organization, and digital sales channels from numerous projects.

Holistic approach
We combine strategy, technology, processes, and data into sustainable solutions with measurable added value.

Tailored solutions
Our projects are guided by our customers’ requirements - not by rigid standards or predefined processes.

Long-term collaboration
We support many customers over the years in the further development of their digital processes and systems.

Technical know-how
From data integration and interface development to retail solutions, digital marketing, and AI-supported processes, we bring different competencies together under one roof.

Our Values

Partnership
We focus on long-term and trustworthy collaboration.

Quality
Sustainable solutions are created through careful planning, clean implementation, and continuous development.

Innovation
We always evaluate new technologies and digital possibilities with a view to the actual benefit for our customers.

Responsibility
We take responsibility for our projects and think of solutions in the long term.

A team with a passion for di­gi­ta­li­za­tion

Behind syreta is an interdisciplinary team of consultants, developers, project managers, and digitalization experts.

Together, we work to support companies with their digital challenges and to develop solutions that work in everyday life and are successful in the long term.

Successful projects from trade, retail and e-commerce

Since our founding, we have delivered more than 300 projects across various industries.

Our customers benefit from experience in the following areas:

  • E-commerce
  • Retail Technology
  • Retail Management
  • Data integration
  • Process automation
  • Digital Marketing
  • Custom software development

Discover selected reference projects and learn how companies have successfully tackled digital challenges together with syreta.

Frequently Asked Questions about syreta

syreta was founded in 2008 and has been supporting companies ever since with digitalization projects in the areas of trade, retail and e-commerce.
The focus is on trade, e-commerce, retail, industry, and service companies with complex digital requirements.

The range of services includes e-commerce, retail technology, retail management, digital marketing, data integration, process automation, and custom software development.

The team consists of more than 20 employees with expertise in consulting, development, digitalization, and marketing.

Yes. Many customers work with syreta over several years. In addition to implementing new solutions, we also provide support with operations, optimization, and further development.

Yes. The integration of ERP, CRM, PIM, and other third-party systems is one of syreta's core competencies.

Yes. In addition to projects in Austria, syreta also supports national and international customers.

Depending on the project, we support you from analysis and concept development through technical implementation to ongoing support and further development.

Shaping di­gi­ta­li­za­tion together

You would like to learn more about syreta or discuss a specific project? We look forward to the exchange.

Trust in the many years of experience of syreta

Ready to digitalize your business?

Let’s talk about your project – from strategy to implementation.