A strong website for a steel-hard company

Steel processor isw shines online again as well

In 1997, the company isw was founded in Kematen an der Krems. Since then, a lot has happened: relocation of the company site to Ennsdorf, restructuring and takeover by the second generation, as well as operational expansions and investment offensives. In 2022, a large-scale all-round renewal followed, and isw is now shining in new splendor with a new brand presence and logo. We were once again entrusted with renewing the isw website—the predecessor of which also came from us.

Website with a focus on competencies

When creating the new web presence, in addition to a new look & feel, particular emphasis was placed on the technical functionalities in the background. After a company acquisition expanded isw and the EMCEE Group is now also part of the company, the desire for a unified presence with simple operation at the same time was great.

With sophisticated programming work, syreta made it possible for the websites of the isw Group and the EMCEE Group to continue to exist separately and to differ externally through their own corporate designs and logos. In the background, however, the websites can be populated and maintained via a shared CMS. For the specialists at isw, this means massive labor savings and greatly reduces the time required for website content maintenance. This leaves the experts at isw with enough time to keep on heating, welding, and machining.

One CMS for multiple brands – the smart solution

When a company grows and additional brands or subsidiaries are added, an administrative problem quickly arises: multiple websites, multiple systems, double the maintenance effort. The technical solution that syreta implemented for isw and the EMCEE Group solves exactly that elegantly: both brands retain their independent presence with individual corporate design – but share a common CMS in the background. That means: update content once, available on both sites. No duplicate data maintenance, no inconsistencies, less time required for the team. Especially for medium-sized companies where website maintenance is rarely a core task, this makes a noticeable difference in everyday work. The fact that syreta had already implemented the predecessor presence for isw also shows: good work gets commissioned again. That is the best quality hallmark there is.