Fire and Flame for the New GRILL & CO App

New app fuels shopping

As an expert in questions and products related to the topic of “grilling,” GRILL & CO made a name for itself years ago. And the past few years have shown: Grilling is no longer just about preparing food; it has become an art and a profession. The now 5 locations where, at GRILL & CO, grill enthusiasts can browse to their heart’s content or, in one of the popular grill courses, prepare entire grill menus, prove that as well.

With so much passion, we too were immediately fired up when the idea of GRILL & CO’s own app came up, and we began implementing it in no time.

The app idea also sparked a second idea: a new customer account. From now on, grill fans can collect points in the app with their purchases—whether online or directly in the stores—and later redeem them as discounts for new purchases.

This enabled GRILL & CO to take another important step toward digitization and, with the app, offers its users significant added value that is sure to fuel the joy of grilling even more.

What elevates the GRILL & CO app beyond a pure customer loyalty app is its cross-channel points logic: whether the purchase is made in-store or online, the points end up in the same account. That sounds simple, but technically it requires clean integration between the app, the webshop, and the POS system. That is exactly what makes the difference between a loyalty program that is actually used and one that is forgotten after two weeks.

For GRILL & CO, which delights its customers with five locations and a continually growing course offering, the app is also a communication channel—directly to the smartphone, to the people who truly burn for grilling.