Hitachi Powertools - PIM & Product Information System

PIM system (Product Information Management), flip catalog, automatic PDF data sheet generation, convenient warranty management to activate the extended warranty

We carried out a complete website relaunch for Hitachi Power Tools Austria. Now the extensive product information is presented in the design specified by the group. The proven features such as, for example, in-depth product data, automated data sheets, online flip catalogs, etc. are available as usual.

By using the PIM, even in the first expansion stage of the project – the creation of the classic website – all requirements for the later integration of an e-shop could be taken into account. Our PIM system enables Hitachi Austria to manage all item information themselves and present it on the web.

This is what sets this B2C omni-channel solution apart: flip catalog, automatic PDF data sheet generation, convenient warranty management for the customer to activate the extended warranty for purchased products.

What makes the Hitachi project in 2013 strategically smart is the advance planning. The website was designed from the start so that an e-shop can be integrated later without having to rebuild everything. The PIM system provides the foundation for this: clean, manageable product data that is not only suitable for the current website, but for all future digital channels.

For a manufacturer with a broad product range of tools and machines, this is the right decision: set up a system once, manage all items yourself, and lay the foundation for growth. Flip catalog, automatic data sheets, warranty management – the benefit is immediately tangible.

PIM systems for tool manufacturers – why product data is the basis for everything

A manufacturer like Hitachi Power Tools works with an extensive range of power tools that is regularly updated: new models are added, technical specifications change, data sheets must be provided in multiple languages. Without a central product information system, that means: every change has to be manually maintained in multiple places — on the website, in the catalog, in the PDF data sheets. A PIM system solves this problem by managing all product data in one central location and automatically delivering it from there into all output channels. For Hitachi Austria, this means specifically: item information is maintained once in the PIM and is then automatically available on the website, in the flip catalog, and as print-ready PDF data sheets. The decisive advantage, however, lies in future-proofing: because the PIM was designed from the outset as the data foundation, the later integration of an e-shop is possible without major additional effort — the product data is already structured, complete, and e-commerce-ready.