Husqvarna: Process-controlled data updating in performance marketing

Husqvarna is one of the world’s largest manufacturers of forestry and garden equipment – including lawn mowers, chainsaws and robotic mowers, for both professional and private use. Through performance marketing, Husqvarna engaged in direct interaction with its customers, achieving measurable responses and transactions.

At the heart of the online marketing initiative was a landing page linked to the newsletter. Via this page, interested customers could schedule an appointment with a nearby Husqvarna dealer in just a few steps to get to know the battery-powered tools and other professional Husqvarna machines more closely. At the same time, as part of this process, customer data was updated and a gift was sent to customers as a thank-you for participating.

The technical implementation of the responsive website was carried out by syreta on the basis of the web design created by MMS Werbeagentur. The result is a fully automated process control system for data updates and gift shipping – an efficient interplay of digital marketing and customer communication.