Joka for iPad in the App Store

The JOKA app for iPad is now available in the App Store. Room images, close-up shots and various living worlds – interactive to experience directly on the tablet.

In 2011, the iPad opens up completely new possibilities for product presentation. What used to be leafed through in a printed catalog becomes an interactive experience on the touchscreen: living worlds can be explored in high resolution, close-up shots zoomed in on, rooms captured in their overall effect. For a brand like JOKA, whose products have a strong visual and emotional impact, the app is therefore more than a digital catalog replacement – it is a new channel to inspire customers and make the brand tangible. Showing today what living spaces could look like tomorrow: that is the idea behind the JOKA app.

iPad apps for retail – still uncharted territory in 2011

The iPad has only been around for a year, the App Store is a young ecosystem, and very few Austrian companies are thinking about developing their own app. For JOKA, it is nevertheless the right step: a manufacturer of high-quality sleep and living systems does not sell mattresses and beds — it sells a feeling of life. That is conveyed better on a high-resolution iPad display than in any printed catalog. The app makes it possible to experience room images and close-up shots of the living worlds with a level of quality and interactivity that print cannot deliver — and right in the consultation with the specialist retailer or at home on the sofa.

Digital product catalogs as a sales tool

Images can be enlarged, living worlds can be explored at leisure, and the user decides for themselves which details they would like to take a closer look at. For specialist retailers, this is a modern, convincing consultation tool that delights customers and consistently conveys JOKA’s brand world. The app is now available free of charge in the Apple App Store.