LET'S DOIT

With LET'S DOIT, a forward-looking retail concept was implemented that combines the advantages of brick-and-mortar specialist retail with the possibilities of e-commerce. Together with syreta, an omni-channel solution was created that offers customers a convenient shopping experience across channels while setting new standards in Austrian specialist retail.

The challenge

The goal of the project was to seamlessly link the online shop and the brick-and-mortar specialist store. Customers should be able to access the same information, products, and services regardless of the chosen sales channel. To achieve this, digital processes and stationary retail structures had to be intelligently connected.

The syreta solution

Together with LET'S DOIT, an omni-channel platform was developed that combines various sales channels into a consistent customer experience:

• Integration of the online shop and the brick-and-mortar specialist store
• Uniform product and inventory information
• Cross-channel customer communication
• Optimized purchasing and service processes
• Integration of digital services into the in-store shopping world
• Foundation for a modern omni-channel retail concept
• The result

With the opening of Austria's first omni-channel specialist store, an innovative retail model was successfully put into practice. The combination of digital and brick-and-mortar retail creates a consistent shopping experience and offers customers more flexibility in information, purchasing, and service.

Pioneers of connected retail

The project shows how physical sales spaces and digital sales channels can successfully complement each other. Together with syreta, a solution was created that meets the requirements of modern customers and provides the basis for sustainable further development in retail.

Services: Omni-channel commerce, e-commerce, retail digitalization, process integration, customer experience, digital services, in-store–digital connectivity.