Online “farm shop” for organic fruit farm

Small & fine – Website for Obsthof Wiesmeier 

Fruit in all shapes and colors – that’s what you’ll find at Obsthof Wiesmeier in Holzhausen: juices, cider, sparkling drinks, apple chips, vinegar, fruit spreads, and many other delicacies. The family business focuses on organic quality and cultivates a valuable, resource-conserving approach to nature. Anyone who wants to bring the tasty products home can buy them in the farm shop right on site. Or – quite simply – order them in the new online shop. 

syreta implemented the new website incl. “online farm shop”:

•    Simple and fast ordering in the online shop
•    Clear presentation of the products
•    Timeless, clean, and straightforward website design
•    Responsive design – for all mobile devices
•    Search-engine optimized
•    Easy content management system: upload new products, texts, images yourself

What sets the Obsthof Wiesmeier shop apart is its honesty. No overly complex system, no elaborate onboarding process – but a clear, easy-to-navigate shop that presents the products as they are: handmade, regional, organic. The timeless, straightforward design is not a cost-cutting measure, but a decision: it lets the products speak.

The fact that the business can maintain new products, texts, and images itself is crucial for a family company of this size. No one should have to wait for an agency when the new vintage apple juice is supposed to go online. The CMS makes that possible – simple, direct, without prior knowledge.

For syreta, this project was proof that good e-commerce doesn’t always have to be complex. Sometimes a solid foundation, a clear design, and the right technology in the background are enough.

Direct marketing online — why small farms benefit from e-commerce

Obsthof Wiesmeier is a typical example of a direct marketer that opens up a whole new customer base with an online shop. Anyone who previously sold only via the physical farm shop in Holzhausen depended on walk-in customers and regional regulars. With the online farm shop, customers can order the products even when they can’t stop by in person — whether from nearby or from farther away, having perhaps discovered the products at a market. The simple CMS also makes it easy for the farm to add new products, update texts, and upload images itself — without technical prior knowledge and without having to rely on external help. For a small family business that would rather put its time into production than into IT questions, this is a decisive advantage. With the new website and the integrated online farm shop, syreta delivered exactly that: a professional, maintainable solution focused on the essentials.