Pink gas stations upgrade

More customer convenience brings more satisfied customers

Customer service has always been a top priority for the filling station operator pink. As early as the website redesign in 2018, the customer was always at the center. The presentation of location-based offers, promotions and news was only part of it. With the filling station operator’s special service, the “pink Chip“, all customers have the option to refuel cashlessly or on a delivery note. The application form for this chip was thoroughly revised by syreta at the time and was then much more convenient to fill out.

The “pink Chip“ can do more

From now on, this chip can not only be applied for easily via the form on the website, but you can also enjoy additional conveniences with the login area implemented by syreta. This allows chip owners to log in directly via the website and view their personal customer account. Available in the customer area are not only customer data, but also all invoices and transactions made with the chip. This creates even more transparency and offers customers significant added value with 24/7 access to this information. As fans of digitalization, we are especially happy to support such innovations, because this is what customer service looks like in 2022.

Digital customer area as a loyalty tool

A login area where customers can view their invoices and transactions at any time sounds like a small feature. In practice, however, it is an effective means of customer loyalty: anyone who can transparently track their transactions trusts the provider more – and switches less often. For business customers who regularly use the pink Chip for refueling stops and billing, 24/7 availability of this data is a tangible added value. No request to customer service for a copy of an invoice, no waiting for monthly summaries – all information is available immediately and independently. This is digitalization that makes its way into everyday life: not visible, not complicated, but noticeably useful.