PUMA FAR EAST - international retail platform for Puma

After we have already successfully implemented numerous international projects for Puma, PUMA FAR EAST is now also relying on syreta’s solutions. syreta’s Retail Management System will support Puma in expanding shop-in-shop areas in Asia. The web software is used as a central management tool for store data and provides valuable data to the Puma data center in Hong Kong. Managing directors Palnik and Immitzer accompanied the rollout of the system on site in Shanghai and Hong Kong.

What makes the PUMA FAR EAST rollout special is its geographic and cultural dimension. Managing shop-in-shop areas in Asia means not only different time zones and languages, but different market structures, different logistics, different operational requirements. syreta’s Retail Management System still provides a unified data basis — centrally controlled, locally adapted.

The fact that Palnik and Immitzer personally accompanied the rollout in Shanghai and Hong Kong shows the importance of this project. It’s not about installing software and keeping your fingers crossed — it’s about ensuring that the system works in the reality of the market, with the people who use it every day.

For syreta, this is an important step: proof that the Retail Management System is not only suitable for European markets, but can be used globally.

Retail management in Asia — special requirements for an international system

The expansion of shop-in-shop areas in Asia places different demands on a retail management system than a classic rollout in Europe. Different time zones, language barriers, local IT infrastructures, and the need to transmit data reliably to a central data center make the use of a stable, scalable web software a basic prerequisite. For PUMA FAR EAST, it was crucial that store data — from location information and assortment data to operational key figures — is always up to date and available centrally. The syreta Retail Management System delivers exactly that: a central data basis that consolidates all relevant information for each store and automatically transmits it to the Puma data center in Hong Kong.

On-site rollout in Shanghai and Hong Kong

That managing directors Alexander Palnik and Christian Immitzer personally accompanied the rollout in Shanghai and Hong Kong was no coincidence. In a system rollout in a new market, it’s not just about technology — it’s about understanding local processes, training the local team, and ensuring that the solution runs smoothly in real operations. This personal commitment is part of the syreta philosophy: We don’t simply deliver software; we support our customers during implementation — whether in Wels, Vienna, or Hong Kong. The successful rollout at PUMA FAR EAST was therefore not only a technical project, but another proof that the syreta Retail Management System scales reliably in international markets as well.