Retail Award 2015 - Award for the Unimarkt online shop

syreta customer Unimarkt wins the EHI Retail Technology Award Europe for “Best Multichannel Solutions”

With the online shop we developed at shop.unimarkt.at, Unimarkt seamlessly connects online and offline retail. Customers can conveniently compile their purchases online; picking is carried out in the nearest Unimarkt store. Delivery can either be made by post or collected via refrigerated pickup stations, offering flexibility and convenience when shopping.

For this innovative e-commerce solution, the Pfeiffer Retail Group, to which Unimarkt belongs, was honored last week by the EHI Retail Institute in Düsseldorf with the Retail Technology Award in the category “Best Multichannel Solutions”. The award recognizes the successful integration of digital shop, in-store logistics and modern delivery options, creating a seamless shopping experience for customers.

What the EHI Retail Technology Award means for syreta is more than a line on a résumé. The EHI Retail Institute is one of the most renowned research and educational institutions for retail in Europe—an award from there is an expert verdict.

The fact that Unimarkt receives this award confirms what syreta proved with the project: online grocery retail with real omnichannel logic works when the technical implementation is solid. Orders online, picking in the store, delivery by post or pickup at refrigerated stations—this was not a given in Austria in 2015. Today it is standard. Back then it was innovation.

What the EHI Retail Technology Award means—and why this award is special

The EHI Retail Technology Award Europe is considered one of the most prestigious awards in European retail. The EHI Retail Institute in Cologne has observed and analyzed developments in retail for decades—those honored in the category “Best Multichannel Solutions" have demonstrably implemented a solution that measurably advances retail. For syreta, the award to the Pfeiffer Retail Group is therefore not only a joy, but also an external confirmation: the Unimarkt online shop, which syreta played a key role in developing and implementing, meets the highest European standards in multichannel retail. The fact that grocery retail is at the forefront makes the award even more significant—because especially in this sector, with all its requirements for freshness, availability and logistics, a seamless online-to-offline transition is particularly difficult to implement. For Unimarkt customers, this means a shopping experience that is regarded as a benchmark across Europe.