Salzburg Homeland Workshop

The Salzburger Heimatwerk has stood for decades for Austrian craftsmanship, traditional folk costume fashion, and the highest quality. Together with syreta, a digital solution was created that enables the individual configuration of dirndls online, thus combining traditional tailoring with modern e-commerce processes.

With the dirndl configurator, customers can put together their personal dream dirndl directly online. Various fabrics, colors, aprons, and other features can be combined individually. This creates a realistic impression of the later garment already during the configuration process.

The digital solution supports the Salzburger Heimatwerk in making the possibilities of made-to-measure production and customization tangible online as well. At the same time, the consultation and ordering process is simplified for customers, and the link between traditional craftsmanship and the digital shopping experience is strengthened.

The project shows how regional craftsmanship and modern digital technologies can successfully complement each other. By combining tradition, customization, and e-commerce, a solution was created that also reflects the special character of the Salzburger Heimatwerk online.

What makes the dirndl configurator technically interesting is the real-time visualization. Customers do not see an abstract selection list, but their actually emerging garment – fabric by fabric, color by color. That changes the purchase decision: Anyone who has already virtually put together their dirndl before buying is closer to placing an order than someone scrolling through static product pages.

For a company like the Salzburger Heimatwerk, which stands for handcrafted individuality and Austrian tradition, this configurator is also a promise: made-to-measure does not have to be impractical. With syreta, a tool was created that makes exactly that digitally tangible.

Services: E-commerce, product configurator, dirndl configurator, customization, UX/UI design, digital customer experience.