Schwarzbergerhof - Order organic specialties online

Organic farming as well as ethical and respectful treatment of animals form the basis for the high-quality meat and sausage products of Schwarzbergerhof. This organic demonstration farm, unique in Austria, breeds old breeds of free-range cattle, pasture pigs, sika deer and wild boar. All animals live outdoors year-round, are slaughtered directly on the farm, and processed in the farm’s own organic butcher shop and production kitchen.

Since November 2015, Schwarzbergerhof has also offered its organic specialties online. Together with syreta, an online shop was implemented that provides customers with easy access to the high-quality products while also making the farm’s special world and philosophy digitally tangible.

In addition to classic farm-gate sales, the quality products are therefore also conveniently available via the webshop. Special emphasis was placed on authentically conveying Schwarzbergerhof’s values and the high product quality online as well.

The e-commerce solution includes, among other things:

• Subscription management
• Voucher management
• Minimum order thresholds
• Wishlist
• Automated newsletter
• BMD interface

This created a digital sales platform that supports the marketing of the organic products and offers customers a convenient ordering process.

Services: E-commerce, online shop, BMD integration, voucher management, subscription management, newsletter automation.

What sets the Schwarzbergerhof shop apart from many food online shops is its close connection to the farm itself. Anyone who buys there is not buying from an anonymous retailer, but directly from the producer—with all the trust and transparency that entails. The shop must convey this philosophy digitally: the origin of the animals, the production conditions, the value behind the price.

The technical depth of the solution—subscription management, voucher management, BMD interface, automated newsletter—not only makes the shop convenient for customers, but also efficient for the farm itself to operate. This leaves more time for what really matters at Schwarzbergerhof: the animals, the products, the quality.

Direct marketing in e-commerce - special requirements for farms

An organic demonstration farm like Schwarzbergerhof faces different challenges when entering online retail than a traditional food retailer. The products are not always available in consistent quantities—they depend on slaughter dates, seasonality, and the natural cycles of animal husbandry. Customers who order high-quality organic meat products directly from the farm often expect regular delivery in the form of a subscription rather than a one-time purchase. This is exactly what syreta mapped with the subscription management in the Schwarzbergerhof webshop: customers can receive their order automatically on a regular basis without having to reorder each time. The BMD interface ensures that order data flows directly into the inventory management system, and the automated newsletter keeps regular customers up to date on new products and availability—a complete digital package that fits the philosophy of a high-quality farm business.