Stein & Co: Pinpoint merchant app optimizes the sales process

For the natural stone logistics company Stein & Co, syreta, together with the agency SERY*, developed a sales app that connects customers directly with the product and creates clear added value in the sales conversation. An example of digital communication that has an immediate impact on the customer, conveys added value, and deliberately accelerates the sales process.

The app was primarily tailored to the needs of dealers. “Whether in your own showroom or on-site at the customer’s location – the entire product range including product details is presented, application examples make the product tangible and experienceable, preparing quotes is more efficient and more precise,” says Franz Edtberger, Head of Marketing at Stein & Co.

“Our goal was to put a tool in the hands of salespeople that enables them to work profitably and with optimized processes every day,” explains project manager Nina Simmer, BA of SERY*. The app includes item descriptions, current availability, sizes, prices, inquiry and watchlists, as well as an additional area exclusively for dealers. “From the first consultation to the order, the app supports the entire sales process,” says Simmer.

The technical implementation of the omnichannel solution includes a web app with online catalogs, an ERP and image database interface, watchlists for customers and dealers, availability displays, and application examples with intelligent product linking. As part of the website relaunch, the app was also fully integrated there – all functions are thus available on an additional channel.