Tanaka Power Equipment

Products that need explanation

Outdoor power equipment are products that require explanation. Anyone buying a chainsaw, a brushcutter, or a blower wants to know before deciding: What performance is behind it? Which technical specifications are relevant? Are there product data sheets available for download?

That was exactly at the center of the new website for Tanaka Austria. Instead of a sober product list, a structured presentation platform was created that appeals equally to technically interested buyers and specialist dealers. Product data sheets as downloads, clear categorization by device type, and intuitive navigation make the site a reliable information portal for everyone interested in Tanaka equipment or using it professionally.

This early project also shows what has distinguished syreta from the very beginning: an eye for the target audience and their concrete information needs – long before UX was a term on everyone’s lips.

Product data sheets online – why this is crucial for technical products

Anyone buying outdoor power equipment — chainsaws, brushcutters, hedge trimmers, blowers — does not make the purchase decision on a whim. Technical data play a central role: engine power, weight, cutting width, tank capacity, sound pressure level — all of this must be available before purchase and presented in an understandable way. A website that offers only product photos and marketing copy does not meet this requirement. Tanaka Austria therefore relies on a product presentation with comprehensive product information and downloadable data sheets — so specialist dealers, professional users, and private individuals alike can make informed decisions without having to call and ask.

Tanaka – Japanese quality in the Austrian market

Tanaka is a Japanese brand with a long tradition in the field of motorized garden equipment and forestry technology. For the Austrian market, a local web presence is needed that represents the brand professionally while also meeting the specific requirements of Austrian dealers and end customers — with German product descriptions, local contact options, and a clear dealer search. syreta took on this task with the rebuild of tanakapowerequipment.at and created a platform that combines product expertise and user-friendliness.