Tell it with Heinz: Personalized Ketchup

For the iconic brand Heinz Ketchup, syreta implemented the trend toward hyper-personalization in a likeable and user-friendly way. With the developed B2C e-commerce solution, any customer can put together their own personalized ketchup bottle in just a few clicks – and ensure a great mood at the next get-together with friends.

The operation is deliberately kept simple: Via a clear interface, the desired text is entered, the favorite ketchup bottle is selected, and the order is completed directly. If desired, users can immediately share the individual layout with their friends via Facebook and, at the same time, take part in a competition (voting). Immediately after the purchase is completed, the print-ready data is automatically transmitted to the printing company, so the personalized bottle arrives quickly at the customer.

What sets this e-commerce solution apart: an integrated product configurator, fully automated order processing including credit card integration, as well as seamless social media integration.