Women Power for the Male-Dominated Domain

syreta awards internship to students of the E-Business program at FH Steyr
How do E-business solutions really work, and what challenges are on the agenda every day at a company specializing in e-business solutions? Lisa Bachmayr, a student in the Marketing and E-Business program at FH Steyr and winner of the internship at syreta, can now find out the answers to these questions and more for herself this summer. Lisa was selected for the internship with her project work on the topic “Social Media in Business“ from among the 16 submitted papers in the program. Together with lecturer Mag(FH) Thomas Fleischanderl, who approached syreta with the idea for the competition of project papers, the works were evaluated and the winner selected. For the duration of her internship, Lisa thus brings a bit of girl power to the male domain of syreta.

What this project shows is syreta’s ambition to stay in touch with the educational landscape as well. Awarding an internship via a competition at FH Steyr – that is not a classic job posting, but a format that makes performance visible and gives motivated students a real opportunity.

The fact that Lisa Bachmayr was selected with a paper on the topic of social media in business fits: Digital communication and e-business are not separate worlds. And girl power in the IT industry was a statement people liked to make in 2015 – and even more so today.