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Google Ads & Performance Marketing for measurable growth
Reach, leads and revenue increase in a targeted manner
Digital advertising gives companies the opportunity to reach potential customers exactly when there is interest in products or services. However, for campaigns to be sustainably successful, it takes more than just budget and ads.
Successful performance marketing is based on clear goals, clean data, continuous optimization, and a well-thought-out strategy. syreta supports companies in using advertising budgets efficiently and achieving measurable results.
In doing so, we look not only at individual campaigns, but at the entire customer journey – from the first search query to the conversion.
What is Performance Marketing?
Performance marketing encompasses all digital marketing measures whose success can be measured and optimized using specific metrics.
The focus is on measurable goals such as:
- Leads
- Inquiries
- Sales
- Registrations
- Downloads
- Revenue
- Return on Advertising Spend (ROAS)
Through continuous analysis and optimization, campaigns are continuously improved and budgets are used in a targeted manner.
Our Services in the Performance Marketing Sector
Google Ads
Google Ads enables the targeted approach of potential customers along their search intent. We develop search campaigns that bring relevant visitors to your website and increase the likelihood of enquiries and sales.
Typical services:
- Search campaigns
- Performance Max campaigns
- Shopping campaigns
- Display campaigns
- Remarketing
- Campaign optimisation
Microsoft Ads
Bing and the Microsoft network also offer attractive potential for companies. Especially in the B2B sector, Microsoft Ads can be a useful complement to Google Ads.
Remarketing
Not every visitor becomes a customer on the first contact. Through targeted remarketing, we reach out to users again and increase the likelihood of a conversion.
Campaign strategy
Together, we develop a strategy that fits your goals, target audiences, and budgets. In doing so, we consider both short-term successes and long-term growth.
Conversion Tracking
Successful performance marketing requires reliable data. We implement tracking solutions to precisely measure conversions, leads, and revenue.
Reporting & Optimization
Through continuous analysis, we identify potential and continuously optimize campaigns in terms of performance and cost-effectiveness.
Why data quality is crucial
Many campaigns don’t deliver the desired results because decisions are based on incomplete or incorrect data.
We create a solid foundation through:
- Clean conversion tracking
- Google Tag Manager implementation
- Analytics integration
- KPI definition
- Dashboarding and reporting
This creates transparent decision-making foundations and traceable results.
Performance Marketing for B2B and B2C
B2B Companies
In the B2B sector, purchasing decisions are often complex and take longer. We develop campaigns that create visibility throughout the entire customer journey and generate qualified leads.
E-commerce Companies
For online shops, revenue, cart values, and profitability are the focus. Through data-driven campaign optimization, we support sustainable growth.
Service Companies
Gain qualified inquiries and new customers through targeted search engine advertising and intelligent campaign strategies.
Manufacturers and Industrial Companies
Reach potential customers already in early research phases and strengthen your digital market presence.
Combining Performance Marketing and SEO in a meaningful way
SEO and performance marketing pursue different approaches, but complement each other ideally.
While SEO builds long-term organic visibility, performance marketing ensures immediate reach and targeted visitor flows.
Companies benefit from a strategy that combines both areas and makes optimal use of synergies.
Why is syreta the right partner for performance marketing?
We don’t view campaigns in isolation, but as part of your overall digital strategy.
With our experience in e-commerce, tracking, data integration, and digitalization, we lay the foundation for data-driven decisions and sustainable results.
Your benefits with syreta
- Focus on measurable results
- Transparent KPIs and reporting
- Experience in B2B and B2C
- Technical understanding of tracking and data
- Continuous optimization
- Long-term support and further development
Frequently Asked Questions
Which companies is performance marketing suitable for?
Performance marketing is suitable for companies of any size that want to specifically increase reach, leads, inquiries, or revenue.
How quickly are results visible?
In contrast to SEO, initial results can already become visible shortly after the campaign launch. Sustainable optimizations are carried out continuously based on the collected data.
Which platforms are supported?
We support, among others, Google Ads, Microsoft Ads, display networks, and remarketing campaigns.
Is performance marketing also suitable for B2B?
Yes. Especially in the B2B sector, search campaigns and targeted lead generation can be very effective.
How is success measured?
Through professional tracking, defined KPIs, and regular reporting, all measures are evaluated transparently.
Can syreta take over existing campaigns?
Yes. We analyze existing campaigns, identify optimization potential, and further develop them in a targeted manner.
What role does conversion tracking play?
Without reliable data, campaigns cannot be optimized effectively. Conversion tracking therefore forms the basis for successful performance marketing measures.
Does syreta also support landing pages?
Yes. In addition to analyzing and optimizing campaigns, we also analyze and optimize landing pages to improve the conversion rate.
More qualified visitors, leads, and revenue
Would you like to use your advertising budgets efficiently and achieve measurable results? We support you with the strategy, implementation, and optimization of your performance marketing activities.
More qualified visitors, leads and revenue
Would you like to use your advertising budgets efficiently and achieve measurable results? We support you with the strategy, implementation, and optimization of your performance marketing initiatives.