The Edge Tuners: Austria’s first online ski grinding service

On www.diescharfmacher.at, customers can conveniently order their ski service online - simple, fast and secure, in just a few steps. Die Scharfmacher, run by Sport Öhner in Linz, thus offer Austria’s first online ski grinding service.

The concept impresses with maximum convenience: the skis are picked up directly from the customer’s home, professionally ground and serviced, and then conveniently delivered back home. The entire process - from ordering to payment - is fully automated and consistently designed to be user-friendly.

syreta implemented this responsive online shop together with partner DJW Werbeagentur. The technical solution is characterized by three key core functions: a DPD integration for handling pickup and delivery, a region management feature for targeted control of the service areas, and secure, integrated payment processing.
The result is a well-thought-out B2C omni-channel solution that fully transfers a classic local sports retail service into the digital world.

What makes Die Scharfmacher so interesting in 2014 is the consistent digitization of a service model that traditionally functioned purely in physical locations. Having skis ground used to be a local process: bring the skis to the shop, wait, pick them up. Die Scharfmacher turns that around: the customer places the order online, the skis are picked up, serviced, and delivered back.

The integration with DPD for pickup and delivery, region management for controlling the service areas, and integrated payment processing - these are the technical building blocks that make this workflow automated and scalable. Austria’s first online ski grinding service is an early proof that even traditional service businesses can think digitally.