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CASE STUDY
3e News - Internal Communication Platform
Project overview
Tailor-made communication platform for structured internal information
Together with 3e AG, syreta developed 3e News – an editorially managed, channel-based internal news platform with AI translation, read receipts, and push notifications. The solution replaces decentralized email communication with structured, measurable, and audience-specific information.
Initial situation
Information loss and lack of traceability in internal communication
The 3e Group regularly provides numerous locations and employees with important information. Communication took place via various channels, which meant that content sometimes reached the relevant target groups late or incompletely. In addition, there were no options for targeted distribution, success monitoring, or providing information in multiple languages.
Solution
Channel-based messaging platform with editorial workflow and AI support
Together with the 3e Group, syreta developed the 3e News platform as a central solution for internal communication. Information can be managed in a structured way, distributed to specific target groups, and made available across multiple locations.
Automatic translations support multilingual communication, while push notifications increase the reach of important content. In addition, read confirmations and analyses ensure transparency and enable traceable communication throughout the entire organization.
Process today
Structured, measurable communication in real time
With 3e News, information is maintained centrally and published via a unified platform. Relevant content reaches the respective target groups faster and without additional manual intermediate steps.
Centralized management reduces organizational effort and facilitates cross-site communication. At the same time, responsible parties gain a better overview of the reach and usage of the information provided.
Result
Measurably higher reach and significantly reduced effort
With the introduction of 3e News, internal communication within the 3e Group has been significantly improved. Information is distributed more quickly, provided in a more targeted manner, and reaches the relevant recipients more reliably than before.
The central platform reduces the effort required to manage announcements while simultaneously creating greater transparency regarding the actual use and reach of content.
Conclusion
Internal communication that has a measurable impact
With 3e News, the 3e Group has a modern platform for internal communication. The solution supports efficient distribution of information, improves cross-site collaboration, and reduces administrative effort.
Through centralized provision, multilingualism, and transparent evaluation options, a sustainable solution was created that optimizes the flow of information within the organization in the long term.
Make internal communication efficient and traceable
As companies grow, the demands on internal communication increase. Information must be distributed quickly, in a targeted manner, and in a traceable way in order to reach employees at different locations equally.
Digital communication platforms provide the necessary foundation for this. They consolidate information in a central place, reduce media discontinuities, and enable a structured distribution of content. Functions such as push notifications, multilingual support, or read receipts additionally ensure that important information actually reaches the relevant target groups.
Companies benefit from greater transparency, faster communication processes, and reduced organizational effort.
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