A syreta success story with 3e/LET’S DOIT

Online and Offline - a coherent connection at LET'S DOIT

3e Handels- und Dienstleistungs AG has been in existence since 1989 and is an association of hardware cooperatives. In 2004, the 3e Group launched the umbrella brand concept LET’S DOIT in Austria. Today, there are around 146 of these innovative specialist tool stores in Austria and neighboring countries.

Five years have passed since the first meeting between 3e and syreta, and numerous projects such as the LET’S DOIT webshop, the app as a customer loyalty program, and the newsletter system have been successfully implemented.

Five years of partnership – what has been created during this time

A long-standing customer relationship like the one between 3e and syreta typically does not develop linearly. It starts with a specific project – in this case, the LET'S DOIT webshop – and grows from there in all directions: an app for the customer loyalty program is added, then a newsletter system, then in-store technologies such as the Virtual Shelf. Each of these projects builds on the previous one and uses the existing technical infrastructure as its foundation. That is precisely the advantage of an evolved partnership compared to a one-off project engagement with a service provider: syreta knows LET'S DOIT's system landscape, internal processes, and the strategic goals of 3e AG – and can therefore implement new requirements faster and more precisely than an external provider who would first need to be brought up to speed.

With digital features implemented by syreta such as the Virtual Shelf or Lift & Learn counters, the specialist tool retailer succeeded as early as 2019 in opening the first omni-channel store in Wels, Upper Austria.

We now present this exemplary customer journey, including the digital touchpoints that round out and enhance the shopping experience for customers, together with Markus Dulle, CEO of 3e AG, as well as numerous employees and a dedicated customer in our first syreta success story video.

What omnichannel means in practice

Dozens of locations, a webshop, an app, a newsletter system – and a first omnichannel store that opened in Wels in 2019. What has emerged at LET'S DOIT is not a single digital project, but an evolved overall strategy in which online and offline are consistently conceived together. Virtual Shelf and Lift & Learn counters are not gimmicks, but functional touchpoints: they digitally expand the in-store assortment, give customers more information directly at the point of sale, and connect the branch experience with the online world. This is omnichannel the way it is meant to work – not as a buzzword, but as a tangible improvement to the customer journey. The fact that syreta and 3e have been working together since 2017 and have continuously further developed the platform since then shows: real digitalization is not a one-off project. It is created in a trusting, long-term partnership – step by step, with a clear goal.

So, sit back, turn on the speakers and – roll film!