Advertising materials portal for Schwarzkopf

...Schwarzkopf Professional is a partner for hairdressers and hairstylists worldwide. For the Asia-Pacific region, we were commissioned to create a promotional materials portal. By outsourcing this area to an online solution, Schwarzkopf expects a significant increase in efficiency and a reduction in costs, both for the company and for its partner companies. We are working on an optimal solution that meets all of the client’s requirements. The portal is scheduled to go online in January 2011.

What makes the Schwarzkopf project for the Asia-Pacific region so exciting is its scale: Schwarzkopf Professional is a partner for hairdressers and hairstylists worldwide - meaning thousands of salons in dozens of markets that all need to be supplied with up-to-date promotional materials. Until now, this has been a manual, time-consuming process. With syreta’s online solution, it becomes an efficient, centrally managed platform.

The fact that Schwarzkopf expects both cost savings and increased efficiency from it - for the company and for the partner companies - shows that the portal is not just a technical gimmick, but a real lever in corporate management. We are working intensively on the implementation and are looking forward to the planned go-live in January 2011.

What a promotional materials portal delivers for a global corporation

Schwarzkopf Professional supplies hairdressers and hairstylists throughout the Asia-Pacific region with products and marketing materials. Anyone who manages promotional materials in such a region — from posters and displays to product samples — knows how labor-intensive this is without a digital solution: orders arrive by email or fax, inventories are maintained in spreadsheets, and an overview of what was ordered, delivered, and consumed where is quickly lost. An online promotional materials portal fundamentally solves this problem: franchisees and partners order directly via the portal, inventories are updated automatically, and headquarters retains a complete overview at all times. For Schwarzkopf, this means not only greater efficiency, but also brand consistency — because when all partners use the same up-to-date materials, the brand’s appearance is uniform across the entire region.

International projects as proof of competence

The fact that syreta was commissioned in 2010 by a global corporation like Schwarzkopf to develop a solution for the Asia-Pacific region is no coincidence. It is the result of proven competence in developing complex, international B2B platforms — as syreta has already demonstrated for PUMA, Lacoste, and other international brands. Anyone selected for such projects has not only the technical experience, but also an understanding of the particular requirements of multinational corporate structures.