B2B e-shop for ESCADA

Together with adpl-solutions europe gmbH, we have been awarded the contract to create a B2B platform for the renowned Munich-based fashion label ESCADA. In the future, the entire advertising materials and campaign organization will be handled via the portal to be developed. In addition to our field-tested B2B web shop, our retail management system will also be used here.

What makes the ESCADA assignment so special is the combination of two syreta core competencies in one project. The B2B web shop handles the ordering logistics for advertising materials, while the retail management system controls campaign organization. Both interlock – and both represent, in this form, a new way of working for a renowned Munich fashion label.

Receiving the contract for this project together with adpl-solutions shows that strong partnerships open doors that you might not have been able to push open on your own. We are looking forward to the implementation and are excited to see how the portal is received in ESCADA’s day-to-day work and by its partners.

What a B2B platform for a luxury fashion label must deliver

ESCADA is not an ordinary client. The Munich-based fashion label stands for luxury, exclusivity, and a consistent brand world — expectations that also carry over to the digital infrastructure. A B2B platform that manages the entire advertising materials and campaign organization must therefore meet the highest quality standards: in appearance, usability, and technical reliability. Retailers and boutiques that order advertising materials via the portal expect an experience worthy of the brand — not a generic off-the-shelf shop solution. That is precisely the strength of the syreta platform: it combines proven B2B e-commerce functionality with the flexibility to adapt to the corporate design and the specific requirements of each brand.

syreta and adpl-solutions — a strong partnership for international brands

The fact that syreta is awarded the contract together with adpl-solutions europe gmbH is no coincidence. Complex international B2B projects require partners that complement each other — technical depth on the one hand, process and industry expertise on the other. For ESCADA, that means a platform that not only works technically, but also truly understands the processes of advertising materials logistics and campaign management. Following comparable projects for PUMA, Lacoste, and Schwarzkopf, ESCADA is further proof that syreta is among the sought-after partners for B2B platforms of international fashion brands.