Banner for Schiedel - effective advertising banner solution

Effective and attention-grabbing, Schiedel’s new banner solution presents itself, enabling targeted e-marketing for chimney systems. The HTML5 banner was conceived and implemented by the advertising agency Riedldesign and is currently in use on www.orf.at.

With this digital campaign, Schiedel reaches its target groups directly online and ensures high visibility for its products. The combination of appealing design and a clear message supports brand presence and underscores the quality and innovation of the chimney systems.

Through the targeted use of modern banner technology, it succeeds in addressing users effectively and increasing interest in the products, thereby successfully complementing Schiedel’s digital marketing strategy.

What this banner project shows is a principle that is often underestimated in digital marketing: Good technical implementation makes the difference between a banner that is seen and one that is ignored. HTML5 banners are lightweight, fast, animatable, and can be displayed on all devices - no Flash, no plugins, no loading issues.

That the banner is being served on orf.at is no coincidence. ORF Online is one of the most visited digital channels in Austria - anyone present there reaches a broad audience that can be well segmented. For Schiedel, whose products are particularly relevant to the target group of homeowners and apartment owners, this is the right stage.

That Riedldesign is responsible for the concept and syreta handles the technical implementation is a good example of collaborative creative projects: clear roles, clean interfaces, a shared outcome.

HTML5 banners instead of Flash - why the technology shift in 2016 was important

In 2016, HTML5 banners are not a given, but a deliberate technological decision. Flash banners, which for years were the standard in the online advertising market, are being blocked by more and more browsers — and on mobile devices they don’t work anyway. HTML5 solves this problem: the banners run on all devices and browsers, are lightweight, and can be designed with animations and interactive elements that were previously reserved for Flash. For Schiedel, the decision for an HTML5 solution was therefore not only a question of design, but of reach: anyone advertising on orf.at wants to ensure that their banner is actually displayed to all users — whether on desktop, tablet, or smartphone. The collaboration between Riedldesign for the creative concept and syreta for the technical implementation is a proven model: the advertising agency brings the brand world and the visual idea, syreta ensures that it is technically clean and performs well in use — on every device and in every environment.