BBQ Kitchen - The new way of grilling

A suitable environment for the world market leader

When inventors are truly passionate about something, experience shows they put their whole heart and soul into the project. That is exactly what happened with the tinkerers behind the BBQ Kitchen. The long-time fans of the legendary grill brand “Weber” even built an entire “room” for their favorite cooking appliance - the BBQ Kitchen.

In the innovative outdoor kitchen, which is officially certified and recognized by “Weber,” all steps of grilling, from prep work to grilling itself and even washing up, can be done in one place - outside, right by the grill.

Specifically, BBQ Kitchen offers numerous kitchen modules that are compatible with the most common “Weber” gas grill series “Spirit” and “Genesis,” further enhancing the joy of grilling. The modules are completely customizable in type and number and therefore fit anywhere, whether on a small balcony or a spacious terrace. The practical modules not only allow you to store all grilling utensils, but also offer enough space to integrate, for example, a refrigerator. In addition, a dedicated module with a sink and faucet ensures the necessary hygiene when handling food.

Your dream kitchen in just a few steps

As enthusiastic grill fans, it was a pleasure for syreta to design the web presence for the innovative minds at BBQ Kitchen. And this one, in keeping with syreta’s approach and the products themselves, of course doesn’t fully conform to the standard either. In addition to all the functions that belong on a modern website, a very special feature was added to the site with the “configurator.”

Thanks to this innovative tool, potential customers and interested parties can put together their dream outdoor kitchen online. After selecting the grill - the heart of the outdoor kitchen - the individual modules can be easily added, moved, or removed with just a few clicks. Thanks to the specially designed dimensions view, the measurements of the assembled kitchen can also be kept in view at all times and checked.

To round out customer service, the configured dream kitchen can then also be requested directly via an online form in a further step. The selected kitchen elements are transferred directly from the configurator into the form, and a few days after the request the customer receives an offer for their custom-created dream kitchen. We think that’s simply dreamy!

Configurator as a sales tool

The online configurator is more than a nice feature - it is the central conversion driver of the site. Anyone who puts together their dream kitchen online already has a higher intent to buy than someone who merely scrolls through a static product range. The direct transfer of the configuration into the quote request form reduces the path from interest to a concrete inquiry to a minimum.

For a product that can be configured individually and represents a higher investment, this is exactly the right approach: first spark enthusiasm, then make the next step as easy as possible.