Everything here is at the highest Newo

Lead management up to date

As one of the largest manufacturers of sun and insect protection solutions, the Austrian company Newo has long been firmly established in the market. The expert has always remained true to its B2B sales model. By selling through competent dealers and partners, Newo ensures that prospective customers receive first-class advice and information—and thus become convinced Newo customers.

With a fully featured homepage that naturally includes all relevant company and product information as well as a download area and a partner login, syreta, together with partner agency VENKO, was able to showcase Newo’s web presence in the best light. VENKO, specialists in neuromarketing, took on the repositioning of the entire brand, and we placed special focus on lead generation and tracking on the website.

No customer gets lost here

A major concern in the redesign of the website was lead management, which had previously been rather opaque. Up to the relaunch of the site, Newo provided prospective customers and interested parties with all product information on the company website, and potential buyers were referred by the customer service team to nearby dealers. However, Newo could not always accurately track whether the customer then received satisfactory advice from the suggested dealer and whether a purchase was ultimately completed.

With syreta’s now integrated lead management system, no leads remain hidden from the sun and insect protection manufacturer, partners are better integrated into the process, and customers benefit from additional advantages.

Sophisticated connections in the background

From now on, after a customer submits an inquiry on the Newo website, they receive a message that it has been forwarded to a dealer in the immediate vicinity. The dealer is sent the customer inquiry right away, responds competently, and ideally a process develops that ends with a successful purchase completion.

Thanks to the new website with the intelligent system in the background, the journey is not yet over for the customer. Only moments after the purchase is completed, they receive access to the exclusive Newo customer portal. There, they are provided not only with documents such as operating instructions, but also with information on promotions or vouchers for their next purchase.

With this exemplary lead support, everyone is happy: Newo’s partners, Newo’s customers, our customer, Newo, and we as friends of algorithms and tags anyway.

Lead management as a competitive advantage in B2B sales

What makes the Newo project special is looking beyond the website itself. The solution doesn’t stop at the contact form; instead, it actively involves dealers in the process and makes the entire path from interested party to buyer traceable. This is not a standard CRM, but a tailored logic designed for Newo’s specific sales model.

The customer portal after purchase completion rounds out the concept: the customer feels well looked after even after the purchase, Newo keeps the relationship in hand—and the dealer benefits from a structured, transparent process. Everyone wins.