ECR-Austria Info Day

On 16 November, the time has come again. At the annual ECR Info Day in Vienna, participants from the entire value chain meet. We will also be there as a leading provider of store lifecycle tools. The syreta Store Lifecycle Tool is specifically tailored to the needs of retail management. It enables companies to efficiently manage the complete lifecycle of projects, stores, and sales areas—from store openings, to the deployment of promotional materials, all the way through to end-to-end planning and rollout. Regardless of location, the web-based system provides a unified information base for everyone involved and governs defined processes and communication flows.

What makes the ECR Info Day interesting for syreta is the audience: participants from the entire value chain of the consumer goods trade—from manufacturers to retailers to technology partners. This is precisely the interface where the Store Lifecycle Tool proves its value: it connects parties that have often worked in isolation until now on a shared digital platform.

The fact that ECR Austria has been active for over 20 years as a neutral platform for trade and industry demonstrates the importance of this organization. Anyone present there sends a clear signal to the industry: we are part of the dialogue, we think in value chains, we solve real problems.

For syreta, 16 November in Vienna is therefore more than a trade fair—it is an opportunity to show the Store Lifecycle Tool where the decision-makers sit who face the challenges of retail management every day.

ECR Austria - why this platform is relevant for syreta

ECR Austria has been the neutral platform of the Austrian consumer goods industry for over 20 years, where retail and industry jointly develop solutions to meet consumers’ requirements. The annual Info Day in Vienna is more than a trade fair—it is a focused exchange among the most important players across the entire value chain, from production through wholesale to retail. For syreta as a provider of retail management solutions, this platform is particularly valuable: here we meet companies that face exactly the challenges every day for which the Store Lifecycle Tool was developed—the coordination of store openings, the rollout of promotional materials across many locations, the control of communication flows between headquarters and branches. The ECR Info Day on 16 November 2017 gives us the opportunity to hold these conversations directly and to show how the syreta Store Lifecycle Tool specifically simplifies and accelerates processes in retail management.