Unimarkt wins award for best online solution

As the technical implementer of the online shop, we are delighted together with our customer Unimarkt and congratulate them on the Retail Innovation Award 2017 in the category "Best Online Solution". The smart and innovative online shop concept, which is distinguished among other things by predefined sales sets, a recipe database, and a price alert, was able to impress the jury. The Retail Innovation Award honors retail companies for the use of outstanding, innovative solutions and is announced by the Austrian Retail Association in cooperation with icon, Austria's largest student management consultancy. This year, the award was presented for the second time as part of the event "Technology drives retail" on November 7.

What makes the Retail Innovation Award 2017 special is the category: „Best Online Solution" is not an award for a beautiful design, but for real added value for customers. Predefined sales sets, a recipe database, and a price alert are features that concretely improve everyday life for grocery customers.

For syreta, this second award for the Unimarkt online shop – after the EHI Retail Technology Award 2015 – means that the joint project has not stood still. The platform has been further developed, new functions have been added, and the claim to be innovative online grocery retail in Austria is reinforced year after year.

The fact that the award is presented by the Austrian Retail Association – the central interest group representing Austrian retail – gives it additional weight. It is an award by the industry for the industry. And we are proud to have made our contribution as a technical partner.

What sets the Unimarkt online shop apart – and why the jury was convinced

The Retail Innovation Award 2017 is already the second major international award for the Unimarkt online shop — after the EHI Retail Technology Award 2015. That is no coincidence. What convinced the jury in both cases were not superficial design features, but well-thought-out functional solutions that create real added value for grocery shoppers. Predefined sales sets make putting together the weekly grocery shop significantly easier — anyone who regularly buys the same products can add them to the cart with just a few clicks without having to search for everything individually. The recipe database combines inspiration with a direct purchasing option: view a recipe, add all ingredients directly to the cart. And the price alert gives customers control over their budget — a feature that was hardly widespread in grocery retail at the time. For syreta as the technical implementer of this solution, the second award within three years is a clear confirmation: innovation in online grocery retail does not arise from speed alone, but from a deep understanding of customers' needs.