Holzmann Machines - B2B omnichannel platform with SAP

Holzmann Maschinen is an Austrian provider of machines and tools for woodworking and metalworking. To meet the increasing requirements in B2B trade, a modern omnichannel platform was developed together with syreta, efficiently connecting the webshop, ERP system, and product data management.

The challenge

The goal of the project was to create a future-proof e-commerce solution that simplifies business processes, improves data quality, and at the same time offers an optimal purchasing experience for business customers. To achieve this, various systems and data sources had to be seamlessly linked.

syreta’s solution

Together with Holzmann Maschinen, a powerful B2B omnichannel platform with extensive functions was created:

• Integration of webshop, ERP system, and product information management
• SAP connection for end-to-end business processes
• Intelligent search function for fast product selection
• Item comparison to support purchase decisions
• Live chat for direct customer communication
• Automated processes to increase efficiency
• Optimized data quality across all systems

The result

With the new platform, business customers benefit from a modern and efficient purchasing experience. At the same time, internal processes are automated, data is managed centrally, and the foundation for further digital growth is created. The solution connects sales, product data, and business processes into a powerful omnichannel platform. Dealers and resellers find on the platform not only a complete product range with detailed technical information, but also individual pricing conditions, real-time availability checks, and a direct communication option via live chat - all in one system that integrates seamlessly into their own procurement processes.

Future-proof digitalization in B2B trade

The project shows how complex B2B requirements can be successfully implemented through the intelligent interconnection of e-commerce, ERP, and product data management. Together with syreta, a digital solution was created that increases efficiency, improves customer satisfaction, and is scalable in the long term.

Services: B2B e-commerce, omnichannel commerce, SAP integration, product information management (PIM), ERP connection, intelligent search, item comparison, live chat, process automation.

What sets the Holzmann platform apart from many B2B webshops is the depth of integration. SAP connectivity, PIM, intelligent search, item comparison, and live chat are not isolated features, but parts of a well-designed overall system that covers the entire purchasing process of a business customer - from initial product research to ordering. Especially in mechanical engineering, where customers are technically savvy and have specific requirements, a precise search function and a direct comparison between models make the difference between bouncing and closing. The platform is therefore not just a digital catalog, but a fully fledged sales channel.