DATA ANALYTICS: E-commerce solution with partner management

andmetics develops and distributes professional hairdressing and cosmetic products for use by experts as well as for application at home. Accordingly, the online presence was designed for both target groups. The e-commerce solution combines the requirements of B2B and B2C customers in a shared system, thereby creating the basis for efficient digital sales. This is what sets the solution apart: partner management, customer-group-specific assortments, and the integration of BMD.

Are you still tweezing or already waxing? Thanks to the specially shaped hair-removal strips for eyebrows & more, annoying hairs are removed in no time. For a short while now, the products have also been available to buy online. Anyone who thinks this is only for women is mistaken. The new andmetics shop makes the range conveniently accessible online for different target groups and supports the digital marketing of the products.

What the ANDMETICS project particularly demonstrates is the interplay of B2B and B2C in one system. Professional cosmeticians in salons need different assortment views, different prices, and different ordering processes than private customers who want to shape their eyebrows at home. Mapping both in one platform without making it complicated for the user is the real challenge – and the strength of this solution.

The BMD integration in the background ensures that orders and accounting run in sync, without manual effort. For a company that wants to actively expand its products in the professional segment, this is the right technical foundation.