Inside and outside, everything new at insideAx

Specialist for business processes shines in a new light

insideAx GmbH has been a long-standing specialist for business processes, ERP/CRM systems, data analytics, and digitalization. It supports its customers—primarily trading and manufacturing companies—on the path of digital business transformation, using Microsoft product ecosystems such as MS Dynamics 365, Power Platform, Microsoft 365, and many more. In recent years, InsideAx has made a name for itself through its strong customer focus and its technological expertise. Now, that name needed to be reflected with a completely new website.

The new insideAx site was not only meant to shine in a new light, but also to present the company’s competencies accordingly. syreta was not only responsible for programming the new site, but also took over all relevant parts of the website relaunch with the concept development, copywriting, and design execution.

Focus on compatibility and flexibility

Particular attention was paid to two points in the project. First, when developing the display templates, care was taken to ensure that they are all compatible with one another and can therefore be combined seamlessly. This creates a high degree of flexibility in how content is presented.

Second, the entire careers section of the new website was created and implemented with particular dedication. The use of many images and the clear structuring of individual company benefits supports the portrayal of insideAx as an attractive employer, subtly conveys the company’s core values, and invites applications.

With the new website, InsideAx is now ideally equipped for the future and can provide its customers and potential applicants with up-to-date and relevant information at any time. With such great reference projects, we too are ideally equipped for new website projects.

Website relaunch from a single source

At insideAx, syreta not only handled the technical implementation, but the entire package: concept, copy, design, and programming. This is a different working model than projects where design and development are split among different partners—and it has clear advantages. Coordination loops are eliminated, the overall appearance remains consistent, and the result reflects a shared vision rather than a compromise between different parties.

For insideAx—an company that itself supports customers with digitalization projects every day—a professional, credible web presence was not optional, but essential. The new website delivers exactly that: it communicates competence without being pushy.

Careers page as a strategic recruiting tool

An often underestimated part of a website relaunch is the careers section. At insideAx, it was deliberately treated as an independent focus—with a clear structure, appealing images, and an open presentation of the corporate culture and benefits. The goal: not to fob off potential applicants with a dry list of vacancies, but to convey a genuine picture of what it is like to work at insideAx. In a job market where IT professionals are being courted, that is exactly what makes the difference.