A well-set table - gastroALLround goes digital

An expert web shop for the expert in everything related to catering supplies

Hospitality businesses have been getting their money’s worth at gastroALLround for years. The generous range offered by the Upper Austrian specialist retailer ensures that every type of eatery can quickly and easily find the right product for current needs. The products always come either from the local specialist retailer, from professional wholesale, or directly from the manufacturer.

B2B or B2C? Both!

A major goal in designing the new web shop for the company was the implementation of a web shop that can serve both customer segments, i.e. the B2B as well as the B2C segment. With the right preparation and the experience syreta already has in creating web shops that can be used for both customer segments, this goal was quickly met. Now not only commercial customers but also private individuals can shop quickly and easily to their heart’s content in the web shop.

Interfaces for fast data exchange

As a wholesaler for catering supplies, gastroALLround also has extensive item data and information available. These are always maintained and updated by the expert. So that partners such as “Manfreddo”, a platform for gastronomy and restaurateurs, or the Austrian shopping platform “Shöpping“ can always access the current item data, gastroALLround shares it with them. For smooth data exchange, syreta implemented dedicated interfaces to ensure that all data arrives at the desired destination.

Online retail in the hospitality industry – more than just a web shop

Retailing catering supplies places special demands on a web shop: assortments with thousands of items, different pricing structures for business and private customers, frequent inventory changes, and the need for reliable integration with external platforms. A standard shop system quickly reaches its limits here. gastroALLround therefore relies on a tailor-made solution that is designed precisely for these requirements – with a stable technical foundation that remains performant even as the assortment grows and user numbers increase.

By choosing syreta as a partner for implementing the new web shops and integrating interfaces, gastroALLround also found a true expert and thus received everything from a single source.

Why B2B and B2C can work in the same shop

Many companies operate separate systems for private and business customers – with double the maintenance effort and an inconsistent data basis. From the outset, it was clear for the gastroALLround project: one platform, two customer segments. This requires well-thought-out pricing logic, different registration and ordering processes depending on the customer type, and a clear presentation that appeals to both target groups – without either of them feeling that the platform was actually built for someone else.

Data exchange with marketplaces as a growth lever

The interfaces to Manfreddo and Shöpping are more than technical bells and whistles. They enable gastroALLround to make its range visible on additional channels without extra maintenance effort. Item data is maintained once and passed on automatically – up to date, consistent, and without manual transfer. This is the foundation for scalable multichannel sales.