Kaufhaus Tyrol – digital brand presence of the shopping destination

Kaufhaus Tyrol is one of Innsbruck’s best-known shopping centers, bringing together international brands, regional offerings, and modern architecture under one roof. To make this diversity accessible digitally as well, a new website was developed together with syreta, providing visitors with all key information in a clear and user-friendly way.

The challenge

The goal of the project was to develop a modern web presence that digitally represents Kaufhaus Tyrol as a central shopping destination. In addition to a contemporary design, the focus was on intuitive user guidance, easy content maintenance, and the optimal presentation of shops, promotions, and events.

syreta’s solution

Together with Kaufhaus Tyrol, a new website was created with a focus on user-friendliness and content management:

• Modern and responsive web design
• Clear presentation of shops and brands
• Easy management of promotions, news, and events
• Optimized user guidance for visitors
• Mobile-optimized display for all devices
• Strong anchoring of regional identity and brand world

The result

The new website provides a central information platform for visitors to Kaufhaus Tyrol. Shops, promotions, events, and current information are quick to find and are presented in a modern digital environment. At the same time, the solution enables efficient content maintenance and supports the shopping center’s digital communication.

For international tourists discovering Kaufhaus Tyrol as part of their visit to Innsbruck, the website also offers an initial digital impression even before arrival — making anticipation for the shopping experience tangible already on screen.

Website as a digital guidepost – especially important for shopping centers

A shopping center like Kaufhaus Tyrol faces a particular digital challenge: the website must not only convey its own brand, but also function as an information platform for dozens of tenant shops, ongoing promotions, and changing events. Content changes weekly, new shops are added, others move out – this places high demands on a flexible and easy-to-use content management system. For Kaufhaus Tyrol, it was therefore crucial that not only the result convinces, but that day-to-day editorial work can also be handled without technical know-how. That is exactly what syreta ensured with the new solution.

„Du gfolsch ma“ – Digital with Tyrolean charm

With the new website, a digital platform was created that reflects the special identity of Kaufhaus Tyrol and strengthens the connection between the shopping experience, regional roots, and modern online communication.

Services: Web design, website relaunch, responsive design, content management, UX/UI design, digital brand communication.

What the Kaufhaus Tyrol website has to deliver is inherently complex: dozens of shops, constantly changing promotions, events, opening hours, gastronomy – all of this must be kept clear and up to date without every change requiring a developer. The CMS system in the background enables exactly that: the on-site teams can maintain content themselves, respond quickly, and keep the site lively.

The fact that syreta later also implemented the app for Kaufhaus Tyrol shows the continuation of this collaboration: from the first digital presence to a complete digital customer presence, with chat function, loyalty program, and gift card query. Step by step, with a platform that grows with it.