Lucky break. Delacon with a new blog!

Space for knowledge. The new blog from Delacon.

Phytogenic animal nutrition, animal health, food safety - at Delacon, people have been working on the future of sustainable livestock farming since 1988. With success: the company is a pioneer and market leader in phytogenic feed additives and exports to more than 80 countries worldwide. The high complexity of the products requires a great deal of know-how. Customers and partners can now find this on Delacon’s new blog. The knowledge of the globally operating team - consisting of around 100 employees - is made available here: expert talks, background reports, explanatory videos, graphics, clearly presented facts, and much more. Selecting the animal category (pigs, poultry, ruminants) enables a targeted entry into the topic. Each post also indicates the reading time and, in certain cases, the degree of technical background knowledge conveyed. A social media wall clearly brings together all #delacon posts.

What the Delacon blog does particularly well is its well-thought-out structure for a complex target audience. Farmers, veterinarians, scientists, and buyers from the feed industry have different prior knowledge and different questions. The option to filter by animal category and the indication of reading time as well as technical depth make the blog a truly useful tool - not just a marketing channel.

That the launch fittingly takes place at EuroTier, the most important trade fair for animal husbandry, is no coincidence. Anyone who exports as a market leader to 80 countries knows when and where to reach their target audience.

syreta developed the blog concept and implemented the site based on WordPress. The launch took place at the EuroTier trade fair in November 2018.

Content marketing for B2B products that require explanation - why a blog is the right choice

Phytogenic feed additives are not a product you sell with a banner ad. The target audience — veterinarians, farmers, feed manufacturers, scientific institutions from more than 80 countries — expects substance, research, and expertise. A classic corporate presence is not enough for that. What Delacon is building with phytogenius.com is a real content platform: knowledge is structured, prepared, and delivered in a target-group-specific way — depending on whether the reader is interested in pigs, poultry, or ruminants and how deeply they want to delve into the scientific background. Indicating the reading time and the technical knowledge level with each post is not a minor detail, but a clear signal of appreciation