Lucky break. Delacon with a new blog!

Space for knowledge. Delacon’s new blog.

Phytogenic animal nutrition, animal health, food safety – at Delacon, the company has been working on the future of sustainable livestock farming since 1988. Successfully: the company is a pioneer and market leader in phytogenic feed additives and exports to more than 80 countries worldwide. The high complexity of the products requires a great deal of know-how. Customers and partners can now find this on Delacon’s new blog. The knowledge of the globally operating team – consisting of around 100 employees – is made available here: Expert Talks, background reports, explanatory videos, graphics, clearly presented facts, and much more. The selection of animal category (pig, poultry, ruminants) enables a specific entry point into the topic. Each post also indicates the reading time and, in certain cases, the level of technical background knowledge conveyed. A social media wall clearly compiles all #delacon posts.

What the Delacon blog does particularly well is its well-thought-out structure for a complex target audience. Farmers, veterinarians, scientists, and buyers from the feed industry have different prior knowledge and different questions. The ability to filter by animal category and the indication of reading time as well as technical depth make the blog a truly useful tool – not just a marketing channel.

The fact that the launch appropriately takes place at EuroTier, the most important trade fair for animal husbandry, is no coincidence. Anyone who exports to 80 countries as a market leader knows when and where to reach their target audience.

syreta developed the blog concept and implemented the site based on WordPress. The launch took place at the EuroTier trade fair in November 2018.