Kaufhaus Tyrol - the app is here

Get informed online – shop offline

For modern department stores, retailers and service providers, it is becoming increasingly important to connect their offline shops with the online world. Kaufhaus Tyrol therefore opted for a comprehensive e-commerce solution from syreta. In addition to the new website, an app was created that provides immediate benefits for the around 55 shop operators and their customers:

Via the “Mary’s Chat” feature, direct communication is possible between customers and the shops, service providers and restaurants in Kaufhaus Tyrol. Customers select a specific category (e.g., Beauty, Gift items, Household) and can then send an inquiry to the relevant shops, service providers or restaurants. The shops receive the inquiry and can send back the answer (e.g., product suggestion incl. image/price, reservation confirmation).

The app also offers a loyalty program in which every euro spent at Kaufhaus Tyrol is credited to a customer account. This is then followed by rewards and gifts. 1 euro is 1 point.

Checking the current balance on gift cards is also very easy with the app. To do so, the card number on the back of the gift card is entered into the app. Everything at a glance: In the app’s shop overview you will find the Kaufhaus Tyrol shops, service providers and restaurants, along with their respective contact details.

What sets the Kaufhaus Tyrol app apart from many shopping center apps is its consistent focus on direct communication. “Mary's Chat" is not a generic chatbot, but a real connection between customers and the actual shop operators in the center. Anyone who wants to know whether a particular product is in stock, whether a table is available, or which gift suits a certain occasion gets a real answer – from people who know their assortment.

The loyalty program based on the principle “1 euro = 1 point" is simple and transparent: no complicated points system, no hidden rules. For a department store with 55 different shop operators, this is an elegant solution that unites everyone under a shared loyalty umbrella.

Chat commerce in brick-and-mortar retail – a concept with a future

What syreta is implementing with “Mary's Chat" for Kaufhaus Tyrol taps into a trend that is already widespread in Asia: direct communication between buyer and retailer via messaging channels. Instead of searching on a website, the customer simply makes an inquiry – and receives a personal response tailored to the request directly from the shop. This is faster than searching, more personal than a product catalog, and bridges the gap between the digital touchpoint and the in-store experience. For the around 55 shops in Kaufhaus Tyrol, this means a new channel for customer retention – without having to build their own online shop. The combination of chat function, loyalty program and gift card balance check makes the app a complete digital companion for shopping in Innsbruck.