Zebau informs on new website

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ZEMAN is an Austrian family-owned company and an internationally operating steel construction group with over 600 employees and 20 sites worldwide. Its range of services extends from steel structures and halls for manufacturing and logistics to shopping centers, as well as sports facilities and architectural steel construction. The subsidiary Zebau is ZEMAN’s mechanical engineering division and develops automated machines for the production of steel construction as well as wall and roof cladding. syreta supported Zebau in implementing the new website. With a completely new layout and a clear structure, the site was designed in a modern way - and is now also optimized for mobile devices (responsive design). The content is presented clearly (Company, News, References, Team, Contact, etc.), and the topic of customer service is now an essential part of the website: a new chat tool enables interested parties to communicate directly with the company. The company’s presences on social media platforms are prominently linked. In the “Media” section, visitors to the website will find various information to download as well as links to product videos.

What the Zebau website does particularly well is the combination of information and direct contact. For an internationally operating mechanical engineering company that develops automated systems for the steel industry, website visitors are usually specialists with specific questions. The new chat tool enables them to get in touch directly - without a form, without waiting time.

The media section with downloads and product videos rounds out the offering: anyone interested in a machine can find everything needed for an informed decision in one place. This is a service-oriented B2B web presence as it should be.

Website for B2B mechanical engineering companies - different requirements than in the consumer goods sector

A website for a mechanical engineering company like Zebau works differently than a classic B2C web shop. The purchase decision is not made spontaneously, but after a long research and evaluation phase. Prospective customers come to the website to get serious information: Which machines are offered? Are there reference projects? How do you get in touch? That is exactly why the new Zebau website placed special emphasis on a clear structure, quickly accessible content, and a low-threshold initial contact option. The integrated chat tool is particularly valuable in this context: a potential customer with a specific technical question doesn’t first have to fill out a form and wait for an answer — they can get in touch immediately. For an internationally operating company like Zebau, which addresses customers worldwide, a professional, technically sound, and responsive website is therefore not only a calling card, but an active sales instrument.