New website for advertising agency

“Die Markenarchitekten” with a fresh new polish

“Die Markenarchitekten” is an advertising agency in Leonding. In 2018, they gave themselves a new visual polish. This also resulted in a very clear, straightforward, and timeless layout for their own online presence. And to make sure everything looks the way it’s supposed to, syreta was commissioned with the technical implementation and programming of the website. And there you have it – it looks really good: clear, informative, smartphone-friendly (responsive design).

What makes the assignment to syreta particularly special for Die Markenarchitekten is the context: An advertising agency that redesigns its own appearance naturally has high expectations for quality and implementation. The concept and design came from in-house – and syreta delivered the technical implementation that meets that standard.

The result is a website that does what a good agency website has to do: It immediately shows what the company stands for – clear, straightforward, timeless. No overloaded homepage, no effect for effect’s sake. Instead, clear information, direct access to services and references, and a presence that works on every device.

The fact that syreta works as a technical partner for an advertising agency shows: Great creative work and great technology work best hand in hand.

Advertising agency as client — special requirements for implementation

When an advertising agency commissions a new website, the bar is particularly high. The new presence is not only a business card to the outside, but also proof of its own competence — it has to show what the agency can do. Die Markenarchitekten opted for a consistently clear style: no overloaded design, no distracting elements, but a clear structure, precise typography, and a timeless layout that puts the focus on the agency’s work. For syreta, as the technical implementer, that means translating the design specifications into code with pixel-perfect accuracy while ensuring that the site works on all devices exactly as intended in the design.

Responsive design in 2018 — long standard, but not always implemented consistently

In 2018, responsive design is no longer a technical special feature — it is a basic requirement. Yet many websites fail at it because responsive design is "bolted on" afterward instead of being considered from the start. Die Markenarchitekten and syreta did it right from the beginning: The layout is designed from the ground up for all screen sizes, and the technical implementation ensures that the result is just as convincing on a smartphone as it is on a desktop. Clear, straightforward, informative — and on every device.