New webshop for Strasshof: F. DICK products digital, integrated and future-proof

syreta was able to implement a new webshop for the company Strasshof , through which high-quality products from the traditional manufacturer F. DICK are distributed. The goal of the project was to create a powerful online shop that appeals to both B2B and B2C customers while also being seamlessly integrated into the existing system landscape.

Consistent shopping experience for B2B and B2C
The new webshop was implemented based on the syreta shop system and designed specifically to meet the requirements of different customer groups. Both business customers and end customers benefit from a clear structure, fast product search, and intuitive user guidance. The result is a consistent shopping experience that combines professionalism and ease of use.

Fully automated connection to BMD
A key component of the project was the fully automated interface to BMD. Via this integration, the following are synchronized in real time:

• Item master data
• Prices
• Stock levels
• Orders

This eliminates manual maintenance effort, reduces sources of error, and significantly accelerates processes. The webshop is therefore always up to date - from availability through to order processing.

Transparent stock information through a traffic-light system
To provide customers with clarity about delivery capability at an early stage, a stock availability display with a traffic-light system was implemented. At a glance, it is clear whether a product is available immediately, deliverable at short notice, or currently out of stock. This transparency increases planning reliability and strengthens trust in the online shop.

Secure and modern payment processing with Stripe
Stripe is used for payment processing. This provides modern, secure, and established payment methods that are convincing in both B2B and B2C environments. The integration was seamless into the checkout process and supports a smooth purchase completion.

SEO and performance focus from the very beginning
A clear focus on search engine optimization and performance was established as early as the concept phase. The webshop was built with a clean technical foundation, loading times were optimized, and an SEO-friendly structure was implemented. This creates the basis for good visibility in search engines and sustainable further development of the project.

Complete implementation by syreta
syreta was responsible for the entire implementation of the project - from concept and design to technical development and interfaces. The result is a modern, stable, and future-proof webshop that sustainably supports the digital sales processes of Strasshof .

Modern e-commerce solutions as the foundation for sustainable growth

A successful webshop today is far more than a digital product presentation. Companies need solutions that integrate seamlessly into existing processes and can grow with the company's requirements over the long term.

Especially in B2B and the retail environment, the connection of ERP systems, the automated management of product data, and efficient ordering and sales processes play a central role. By integrating relevant systems, data can be kept consistent, manual effort reduced, and processes significantly accelerated.

Modern e-commerce platforms provide the foundation for efficient collaboration between sales, customer service, and administration. At the same time, customers benefit from up-to-date information, better usability, and optimized ordering processes.

The successful implementation of the new webshop shows how digital sales solutions can help optimize existing processes and prepare companies for future requirements in e-commerce. Scalability, integration, and a sustainable technical foundation are important prerequisites for long-term success.