New website for Austria’s leading system partner in heating and cooling

Over 35 years of experience and 38 brands and patents - Harreither is not just a heating company, but Austria’s leading system partner for healthy heating and cooling. Making this claim visible digitally as well was the task that syreta took on with the new website.

Harreither stands for innovation from its own research and development and for a conscious commitment to Austria: More than 80 percent of value creation happens within the country - an attitude for which the company was honored as an Austrian model business. These values need a website that takes them seriously.

Added to this is visibility in sports: As a sponsor among the top 25 companies engaged in sports, Harreither is present not only in households and businesses, but also on jerseys and in sports venues. The new website brings it all together - company, products, values, sports - in a clear, modern presence.

For syreta, this is a home game: We have known Harreither over the years, know the company’s history, and are pleased to be able to accompany this next digital step.

What a website must deliver for a technology manufacturer

Harreither is not a simple company to present: 38 brands and patents, innovative in-house developments, a broad product portfolio around heating and cooling systems, and at the same time a strong regional identity as an Austrian model business. A website that reflects all of this must offer clear structures — without glossing over the company’s depth. The challenge for syreta was to translate this complexity into navigation that quickly guides visitors to the information relevant to them: whether architect, installer, end customer, or journalist. Responsive design was a given — because anyone interested in heating systems now researches just as often on a smartphone as on a desktop.

Regionality as a brand value - made visible digitally

That over 80% of value creation at Harreither takes place within the country is a real competitive advantage in times of globalized supply chains — and a brand value that should also be communicated digitally. The award as an “Austrian model business” and the decades-long sports sponsorship are not side notes, but part of a corporate identity that creates trust. syreta translated this aspiration into the new web presence: a website that not only informs, but also shows what Harreither stands for — for over 35 years.