Newly fueled - website relaunch at GRILL & CO

The grill master shines in new splendor

Years ago, the success story of Grill & Co began in Marchtrenk, Upper Austria. By now, no one can get past this address—whether master grillers or hobby grillers. In addition to the large selection of grills and the associated accessories, Grill & Co stands out above all for its expertise and specialist know-how in the field of “outdoor cooking.” The widely popular grill courses also prove this, where tasty dishes are brought to the grate and the experts reveal their grilling secrets.

We were allowed to take the grill pros’ website in our tongs, turn it a few times on the grate, and the result is a new optimized website that meets all the requirements of a modern corporate site.

What this relaunch shows in the context of the Grill&Co story is the continuity of the collaboration. Over the years, syreta has supported Grill&Co through several stages: website relaunch, webshop with BMD integration, app with loyalty program. Each step built on the previous one.

A new, optimized website is no small thing: loading times, mobile display, clear navigation, up-to-date course information for the grill academy—these are the building blocks that create a strong first impression and turn visitors into customers.

What the new presence delivers in concrete terms

A website relaunch is not an end in itself. At Grill & Co, it’s about presenting the diverse offering—grills, accessories, grill courses, expertise—in a way that lets visitors quickly find what they’re looking for while also getting excited about the brand world of Grill & Co. The new optimized website does exactly that: a clear structure that makes the range easy to access, and a design that conveys a passion for grilling. Because anyone who comes to Grill & Co isn’t coming just to buy a grill—they come for the experience, the advice, and the specialist know-how behind the brand.

Presenting grill courses online — content marketing for the target group

The widely popular grill courses are a central element of the Grill & Co brand. They create an emotional bond with customers, create experiences, and position Grill & Co as a competence partner far beyond pure product sales. On the new website, the courses take the place they deserve—highly visible, attractively presented, and with an easy way to sign up. Anyone who visits the website and sees the course overview should immediately feel like joining in—that’s the spirit syreta built into the new presence.