A first step towards e-commerce

syreta supports the launch of e-commerce

After a successful collaboration many years ago, this year we once again had the pleasure of supporting Weingut Polczer from the beautiful Burgenland with advice and hands-on help. An ordering function has now been integrated into the existing website.

This means customers can now easily and conveniently order the winemaker’s delicacies online and have them delivered to their homes. After placing an order, customers receive all necessary information about it via email. At the same time, the order is received by the winemaker, processed, and prepared for shipping.

For a smooth process with such online orders, no additional interfaces to inventory management or payment systems are required. That is why integrating an ordering function can be a first step into online sales for many companies. With us, you have an experienced partner with expertise at your side for all your e-commerce projects.

What the Polczer feature shows is an important message: e-commerce doesn’t have to be a fully fledged webshop with inventory management integration and a payment system from the very beginning. A simple ordering function on an existing website can be the first sensible step – without major effort, without overwhelm, with immediate added value for customers and the business.

For a winery in Burgenland that markets its wines directly, that’s exactly right: customers order online without hassle, the order arrives via email to the winemaker, is processed, and shipped. No intermediary, no complex system. Sometimes the small step is the right one.

Selling wine online — special requirements in direct sales

Selling wine via your own website is an obvious step for many wineries, but it is often underestimated. Anyone who already presents their winery and products on an informative website is halfway there — the next logical step is that visitors can also order the wine they like directly. At Weingut Polczer, the existing website was already a good foundation, which syreta has now supplemented with an ordering function. No elaborate shop build from scratch, no complex interfaces to inventory management systems — but rather a pragmatic solution that works immediately and opens up a new sales channel for the winery. The model in which order confirmations are automatically sent by email to customers and the operator is deliberately kept simple: low-maintenance, reliable, and easy to use — even for someone who doesn’t deal with e-commerce every day.