Prillinger - technical implementation of the new website

For the company Prillinger from Wels, we technically implemented the new website and, as always, relied on our field-tested solutions for CMS and newsletters in order to fulfill the extensive customer requirements as well as possible. The design was created by the advertising agency Tower Trash.

What describes the Prillinger project well is a model that applies to many syreta projects: design and technology with a clear division of labor. Tower Trash delivers the visual concept, syreta implements it technically – with CMS and newsletter integration built on years of practical experience.

Prillinger is a well-known name in Wels and the region – a company known for its craftsmanship and in need of a web presence that lives up to that standard. Clear structure, easy maintenance, a newsletter function for direct customer communication – these are the building blocks we contributed. The collaboration with Tower Trash makes the result more than the sum of its parts.

CMS and newsletter – the technical foundation for a maintainable website

A good CMS is invisible — in the best sense. The editor should be able to focus on the content, not on the technology behind it. Whether a new product is added, an opening time is changed, or a seasonal notice is to appear on the homepage — all of this must be possible without programming knowledge, quickly and reliably. That is exactly the standard syreta applies to every CMS implementation. In the Prillinger project, the proven syreta solution was used: a system that has been tested in practice, adapts to the customer's requirements, and can be operated with low maintenance over the long term.

The newsletter integration is often an underestimated component. Anyone who wants to address regular customers directly and regularly — with offers, news, or seasonal promotions — does not need an external service provider or a complicated tool. A newsletter function integrated directly into the website keeps the effort low, the data in your own system, and the communication in one hand. For a company like Prillinger, which is rooted in Wels and the region and appeals to a loyal customer base, this is a direct and effective channel — close to the target group, without detours.