Upper Austrian Transport Association: Responsive website relaunch for public transport

Clear information, a clear presentation, easy navigation and short paths – that is what visitors to a website want. These very requirements, which were based on a customer survey, formed the guideline for the redesign of the OÖ Transport Association’s website.

The OÖ Transport Association ensures a needs-based, qualitatively and quantitatively optimal offering in local and regional public transport for the population of Upper Austria. To meet this claim digitally as well, the website was completely redesigned together with the agency raum22 – with a consistent focus on responsive design so that the site is optimally displayed on all devices.

The technical implementation of the omnichannel solution includes the connection to the timetable planning system, an online application configurator, and e-ticketing – thus turning the website into a fully fledged digital service portal for the people of Upper Austria.

What makes the OÖ Transport Association project in 2013 technically complex is the connection to live systems. Timetable data changes daily, e-ticketing requires secure transaction processes, and the online application configurator must work for all usage scenarios – from commuters on a desktop to occasional riders with a smartphone.

That the requirements come directly from a customer survey is not a matter of course. Clear information, a clear presentation, short paths – that sounds simple, but it requires clear conceptual work. syreta and raum22 delivered exactly that: a website that makes public transport accessible digitally as well.